A person, not a template.
Most AI-built sites look the same because most people take the machine's first suggestion. That look is everywhere now, and it reads as nobody. I work the other way around. Your shop, your photos, your colors, your words decide the design, and the engine executes. If a default of mine ever ships, it ships labeled, and you can override it.
I use AI and I say so. It's the engine, I'm the one steering it, and the work is marked engine-built because showing the process is the proof of craft, not a confession. Nothing ships unedited, nothing ships without your yes. That's the difference between craft and unedited slop.
Tools change faster than people do. The person steering them is the part that lasts, and that's what you're hiring. Every first build also ships with your starter kit, a short living page that shows you how to run what you now own.
Payden George, Grand Rapids MI